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Advertisement for Gilmours Hop Bitters (temperance beverage) and ginger beer, Sheffield, Yorkshire, 1907

Advertisement for Gilmours Hop Bitters (temperance beverage) and ginger beer, Sheffield, Yorkshire, 1907


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City of Sheffield Archives

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Advertisement for Gilmours Hop Bitters (temperance beverage) and ginger beer, Sheffield, Yorkshire, 1907

From an original at Sheffield City Libraries: y13094

Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England

Media ID 15214510

© Sheffield City Council - All Rights Reserved

Advertisement Sheffield Yorkshire Beer Brewery Temperance


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EDITORS COMMENTS
Step back in time to 1907 Sheffield, Yorkshire with this vintage print from the Sheffield City Archives. Capturing a fascinating piece of history, we see an advertisement for Gilmours Hop Bitters and ginger beer, proudly displayed on the streets of bustling Sheffield. The image showcases a vibrant cityscape filled with horse-drawn carriages and well-dressed pedestrians. This snapshot provides a glimpse into the world of temperance beverages during that era. Duncan Gilmour's brewery takes center stage in this ad, promoting their unique blend of hop bitters and refreshing ginger beer. It is evident that these non-alcoholic options were gaining popularity as alternatives to traditional alcoholic drinks. The attention to detail in this advertisement is remarkable; every element meticulously designed to catch the eye of passersby. Bold typography boldly declares the brand name while intricate illustrations depict barrels overflowing with hops and tantalizing glasses brimming with fizzy ginger beer. Beyond its historical significance, this print also serves as a reminder of how advertising has evolved over time. In an age where commercial use was not yet dominant, advertisements like these relied on artistic flair and clever messaging to captivate potential customers. Whether you are a history enthusiast or simply appreciate vintage aesthetics, this print transports you back over a century ago when Gilmours Hop Bitters and ginger beer graced the streets of Sheffield – offering refreshment without compromising one's commitment to temperance.

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