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Advertisement for The Golden Dragon Chinese Restaurant, 6-8 Matilda Street, 1966
Wall Art and Photo Gifts from Sheffield City Archives
Advertisement for The Golden Dragon Chinese Restaurant, 6-8 Matilda Street, 1966
Also mentions Lin Hong Restaurant, 279 London Road.Image from Visitors Handbook and Programme of Events for the 1966 Football World Cup (Sheffield Local Studies Library: Local Pamphlets vol 256 S)
Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England
Media ID 14088460
© Sheffield City Council
Advertisements Advertising Centre City Street Dragon Hong Matilda Restaurants
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EDITORS COMMENTS
Step back in time with this vintage print capturing an advertisement for The Golden Dragon Chinese Restaurant, located at 6-8 Matilda Street in the heart of Sheffield's city center. Dating back to 1966, this image takes us on a journey through history and offers a glimpse into the vibrant culinary scene of that era. The Golden Dragon Chinese Restaurant was undoubtedly a popular dining destination during its heyday. Its prime location on Matilda Street made it easily accessible to locals and visitors alike, attracting patrons from all walks of life. This advertisement also mentions another notable eatery, Lin Hong Restaurant, situated at 279 London Road. As we delve deeper into the photograph's details, we can appreciate the artistry and attention to detail put into designing these advertisements. They serve as a reminder of how advertising has evolved over time while still retaining its essence – enticing potential customers with tantalizing images and promises of delectable cuisine. Preserved within Sheffield City Archives' Visitors Handbook and Programme of Events for the 1966 Football World Cup, this print not only captures an important piece of local history but also showcases how businesses utilized advertising strategies to thrive in a bustling city like Sheffield. This fascinating snapshot transports us back to an era when The Golden Dragon Chinese Restaurant stood proudly on Matilda Street – serving up mouthwatering dishes amidst the hustle and bustle of Sheffield's city center.
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