Erasmic soap advertisement, 1918
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Erasmic soap advertisement, 1918
Advertisement for Erasmic soap, featuring a stylised illustration by the artist Annie Fish, depicting an elegant woman inspecting her reflection on a mirror. Date: 1918
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Media ID 14155963
© Illustrated London News Ltd/Mary Evans
Adverts Annie Cloak Elegance Erasmic Mirror Products Reflection Soap Soaps Stylised Stylish Toiletries
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, a sense of elegance and refinement continued to captivate the hearts and minds of women. In the year 1918, the Erasmic Soap Company unveiled an exquisite advertisement, featuring a stylized illustration by the renowned artist Annie Fish. The image depicted an elegant woman, clad in a flowing cloak, gazing introspectively at her reflection on a mirror. The mirror, adorned with intricate floral designs, served as a symbol of beauty and self-care in the midst of the chaos of war. Annie Fish's illustration, with its fluid lines and delicate shading, captured the essence of femininity and grace. The woman's expression, one of quiet contemplation, spoke volumes about the importance of self-reflection and self-care in the face of adversity. The advertisement for Erasmic soap, with its elegant design and subtle messaging, was a testament to the enduring power of beauty and style, even in the most challenging of times. The use of a mirror in the advertisement was a common motif in early 20th century advertising for toiletries and beauty products. It served to emphasize the importance of personal grooming and self-presentation, and to appeal to the desire for self-improvement and self-care that was particularly strong during this period. The image of the woman in the advertisement, with her thoughtful expression and immaculate appearance, served as an inspiration to women of the time, encouraging them to take care of themselves, even in the midst of the upheaval caused by the war. Overall, this advertisement for Erasmic soap is a fascinating glimpse into the past, offering a glimpse into the cultural values and aesthetic sensibilities of the early 20th century. It serves as a reminder of the enduring power of beauty and self-care, even in the most challenging of times, and of the important role that advertising played in shaping our cultural perceptions of these values.
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