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Advertisement for insurance against air raid / Zeppelin attacks, 1915
Wall Art and Photo Gifts from Sheffield City Archives
Advertisement for insurance against air raid / Zeppelin attacks, 1915
From Sheffield Independent, 9 Jun 1915
Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England
Media ID 14086454
© Sheffield City Council
Advertisements Advertising World Raids Zeppelin
EDITORS COMMENTS
This print from the Sheffield City Archives takes us back to a significant era in history, specifically 1915 during World War I. The image showcases an intriguing advertisement that aimed to address one of the most pressing concerns of that time: insurance against air raids and Zeppelin attacks. In this thought-provoking visual, we are transported to a period when fear and uncertainty loomed large over cities like Sheffield due to the relentless threat posed by enemy airships. The advertisement, published in the Sheffield Independent on June 9th, 1915, sought to provide reassurance and protection amidst these turbulent times. The photograph captures not only the historical context but also sheds light on how advertising strategies adapted during wartime. It serves as a reminder of how businesses responded creatively to meet public demands for security and peace of mind. While details about the company behind this specific insurance offer remain undisclosed, this image invites us to reflect upon the resilience displayed by communities during times of crisis. It prompts us to ponder how individuals coped with such unprecedented threats while striving for normalcy in their daily lives. As we gaze at this remarkable piece from Sheffield City Archives, it becomes evident that even amidst chaos and destruction caused by war, human ingenuity prevailed as people found innovative ways to protect themselves against unforeseen dangers - ultimately highlighting our unwavering spirit in face of adversity.
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