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Advertisement: Join the Sheffield Hits Back Club [SHBC]: Come on Sheffield hit back and hit hard. That will be our contribution towards Wings for Victory, 1943

Advertisement: Join the Sheffield Hits Back Club [SHBC]: Come on Sheffield hit back and hit hard. That will be our contribution towards Wings for Victory, 1943


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Advertisement: Join the Sheffield Hits Back Club [SHBC]: Come on Sheffield hit back and hit hard. That will be our contribution towards Wings for Victory, 1943

Sheffield Wings for Victory Week, 29th May - 5th June 1943.Published by Sheffield Savings Committee.Original at Sheffield Local Studies Library: MP 1426 M

Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England

Media ID 14033520

© Sheffield City Council

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EDITORS COMMENTS
This print captures a significant moment in Sheffield's history during World War II. The powerful advertisement urges the people of Sheffield to join the Sheffield Hits Back Club [SHBC] and make their mark in the war effort. With an unwavering determination, it calls upon every citizen to hit back against adversity with all their might. The image showcases a bold slogan that reads, "Come on Sheffield hit back and hit hard". It serves as a rallying cry for unity and resilience in the face of challenges. This message resonates deeply within each viewer, reminding them of their duty towards Wings for Victory - an initiative aimed at raising funds for aircraft production during this critical period. Published by the esteemed Sheffield Savings Committee, this advertisement is not just another commercial endeavor but rather a testament to the city's indomitable spirit. Preserved at the renowned Sheffield Local Studies Library, this original piece holds immense historical value. As we gaze upon this photograph today, we are transported back to 1943 when Sheffield Wings for Victory Week took place from 29th May to 5th June. It serves as a reminder of how communities came together during times of strife and worked tirelessly towards victory. Let us cherish this snapshot from our past as it symbolizes both our collective strength and unwavering commitment towards triumphing over adversity.

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